Fashion consultant, model,dancer, and instructor of the face of petite Nigeria, Adebola Omogbeminiyi has a lot more to offer than meets the eye. After a degree in History, from University of Benin, she took up a career in the media- an OAP which have catapulted her into success in recent years. Oyeniran Taiwo Adeyinka couldn’t wait to ask the star few questions about growing up, work and more.
BM mag: Thanks for joining me on Business mind magazine. Let’s get to know you?
Adebola: My name is Adebola Omogbeminiyi, an Indigene of Ondo State, and an OAP by profession. I work with Sun city FM and Cetvng.
BM mag:How was growing up for you like?
Adebola: Going up for me was the best. It was more of exposure. I knew a lot of things as at then, I knew more. Thanks to God and to my parents. I had good educational background,so the english was there ready and I had to build more on it. I grew up in Edo State, Benin city precisely. It was fun. There, I was opportuned to relate with a lot of talented children back then in church. I was in the children choir, so I had to act with the drama group at some point. I sing too. So my career started while I was young. Like talking in public, I wasn’t having stage fright, I could stand in front of a big crowd. So growing up was really fun. Grinning
BM mag:Which radio station do you work with?
Adebola: I work with sun city 101.9FM,at Ondo. I co-host a show with Mr K(my boss). Wakaka,its a pigin English program though. I have my own segment on the program, which talks about fashion and health. How to take care of yourself. How not to bridge fashion rules.
BM mag:Being an OAP and a TV presenter? How do you cope between these two?
Adebola: These had been the dream. To be around the media. To be on TV,to be heard on air. So I take it very seriously, and I don’t joke with it. I always have my way to balance it. I handle Hope and Common on Cetvng -a platform set for young folks. Young talented and creative individuals-it could be those who know how to sing,dance etc. Where fans got to listen to their success story,showcase them to their fans,connect them to the world. Am just living my dream,seriously have not seen any problem balancing the two. Am always there,and ready to work. That’s the kind of person I am. I cope between the two jobs because have always loved to be around the media world, so I balance it well, nothing suffers.
BM mag:Tell us a bit about your TV career, the most recent being Cetvng?
Adebola: Like I said the other time. On cetvng,I hold a program where we give young,talented individuals, creative ones the opportunity to make people know them. Where we showcase them to the world. So people can hear their success story so far. Here,we bring them to spotlight. That’s all we do. There are other segment on cetvng too like sip it. Up and coming. I believe in upcoming people who are trying to be somebody. So,interacting with them,so as to know how they feel makes me feel good. Like am still growing too. So talking to my likes is the best thing. I can understand them perfectly well. Like minds achieve greater feet!
BM mag:What prepared you for career in broadcasting?
Adebola: What prepared my career in the broadcast scene was that as a child have always loved Mrs Abike Dabiri, Funmi Coker (now Mrs Funmi wakama). I always positioned myself in front of the TV to watch these people. So those were my inspiration. Have always knew, this is what I want. It has been there from the inside. I have never imagined myself sitting down in an office from morning till 4pm. So have always watch these great people. They are women and I know for the fact that they did it,means I can make it too. It means I will get there too. So ,that was the drive and my mum strongly believing in my dream as well. She is that big strength behind everything. And thanks to God. I wish to go to a presenting school,but I just discovered that its something that just came naturally. Am not been proud. If I later have my chance nothing can stop me from attending one,so I can learn the basics. For now I think am doing well to an extent.
BM mag:What did you study at school?
Adebola: I studied history in school. I wanted mass communication. Then in my school, if I did,I would have been in Isewa Compus. I didn’t like isewa Campus. They gave me history. Then I sticked to it. I wanted to change in 200L but,at a point I started liking the course. It made me being able to write and narrate for a long time. It helped in one way along my career, because as a broadcaster, you should be able to jot fact down, source for news,in a conference you should be able to write, collect different information, so that I see as a help into this career too. So am a proud historian.
BM mag: Adebola,as a historian, If you are not an On-Air-personality, what job would you have taken up?
Adebola: I don’t know. I don’t see myself in any office settings. Seriously,I would have just stick to modeling,then acting too. But I don’t see myself in an office setting. Am trying so hard,but I can’t be in an office for a long. You know a cooperate office allows sitting for a long time, but I am just this kind of person that loves to move around, and do what I love.
BM mag:What does it take to be an On Air Personality (OAP)?
Adebola: You have to be current, you have to be fashionable .You have to be committed. You have to have passion for it. Because most times, passion will take you there. Even without pay,you have to be on track. Money isn’t going to come in at first, but during these time,one have to be passionate, patient and be ready to learn. You have to be submissive to people you met there before even though how talented you are,you have to learn from people who are ahead of you. We learn everyday,you cant know everything so one need to be humble learning his or her way to the top.
BM mag: How does music influence you as an OAP?
Adebola: Music influence me a lot. I love music. I love to dance to its tune. Music influences me a lot in different ways,like when am going on air,it makes me think of new thing to say,it brings new idea. Everybody loves music so do I.
BM mag: Do you engage in pre-show ritual? Or you just go for it?
Adebola: I go for it. Like I prepare my script,I get to read it and just attack it straight up. Like there is always this strategy for it. Giggles… When you are just there,you just keep flowing. This is what you do,since you do it regularly, it isn’t new to you. When I started though, I could do it for like five times. But as time goes on,it flows naturally, it comes naturally for me.
BM mag:How has the experience been like since you started?
Adebola: The experience have been fabulous. It has been wonderful. Every new day I learn new things. There are discouragement. There are some time you will be moody, but you still have to go on there, make your listeners ,your viewers happy. When you are on air,it doesn’t have to do with all the emotion right now,your viewers and listeners are those who will be your concern at that moment. So,the experience has been wonderful. I feel blessed,honored for my voice to be heard and for me to be viewed. Its like a stair case,I just keep climbing the ladder. Am happy climbing it even though there is nothing much at this point, but its still a movement.
BM mag:How do you see yourself as OAP in five years time?
Adebola: I see myself big. I see myself as mentors to other people,to other OAPs coming in. When you mention my name, it should sound familiar. Probably when you Google my name, you should be able to see full history about me. I see myself being happy with my family, known for what I do,be good in what I do,and be a mentor to other people.
BM mag:Can you tell us one bizarre thing a male fan has ever done to you?
Adebola: I was some where at some point,I really know he actually knew me,because am this kind of person that is different on air and different on ground. I like to keep things low and coded. And I was surprised he was able to recognize me,he stopped to shout my name. He was like “really is that you! Oh,I like your shoe! I was really surprised that noon. I didn’t get to know on time,would have taken my time to talk with him. I was shocked because it was unexpected. it was one nice moment,and one nice feeling.
BM mag:Your advice to youngsters
Adebola: Well,dreams come true,though life could be very funny ,how it turns out. But still hold on to your dream and believe. If you are hard working and you keep trying and prayerful,your dream will come true. Be prayerful, always tell God what you want, then He gives you what you pray to him. He gives you what you preach, what you want. Keep trying,be submissive, one can’t get to the top just in one day. Learn from people in that career. Always pull your head down. Pride can’t get you anywhere, no matter how good you are! People are there before you,so you have to pay your dues. Paying your dues is respecting them. Lastly,you have to be passionate. If its all about money,you won’t get there. At point of discouragement,your passion is there to help you scale through. Dreams come true, yours will as well.
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